Sunday, January 20, 2013

Wine Labels for Astor Wines & Spirits

I am happy to announce that the wines I had been working on are finished and on sale at Astor Wines & Spirits in New York City!  You can also order them online at

Since I spent so much time working on these I thought I'd take you through my process.  The art director had already chosen the names, inspired by her love of music.  My task was to illustrate and design labels that speak to the native region and tell a little bit about its origin to its buyers.

Sometimes I'll start by jotting down words and ideas then see what visuals I come up with.  That was the case for Zampoñas.  For Sios, I pretty much thought of the concept right from the beginning and went straight to drawing for that one.  Here are some sketches I sent out.  All of these have a connection between indigenous people from the area and Zampoñas, which are instruments traditionally played by two people (as one alone does not contain the full scale).

They went for the mask with the Zampoñas headdress (top, far right).  Next is the finalized drawing, inking, digitizing, adding fonts, etc.:

The dimensions of the labels changed and they wanted to tone down the saturation of colors so it was adjusted accordingly.  As I mentioned earlier, Sios was pretty straight forward.  The traditional headdress is so beautiful on its own that we just went with that and added a border around it.  And that sums it up!  I hope this gives you an excuse to go out and get a bottle!

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